
Beyond PUE and WUE: Rethinking Sustainability in the Data Center Industry
PUE and WUE will remain important measures of operational performance. But the industry is recognizing that they are only part of a much larger sustainability equation.
Chief Operating Office
“Manufacturing innovation is just as important as product innovation. To change an industry, you have to be able to build differently—and build at scale.”
Leads strategy, growth, and long-term value creation.
Rick has more than 30 years of engineering and operations experience, including two decades in automotive electronics. Rick comes to us from AEye, a public lidar sensor manufacturer where he served as their Chief Operating Officer.
Before that, he was the Chief Operating Officer at Velodyne Lidar, a provider of lidar sensors, from 2018 through 2021. Between 2017 to 2018, he was responsible for advanced manufacturing and automation at Velodyne. From 2005 through 2017, Mr. Tewell has held progressively senior roles in both the hardware and embedded software space across a variety of technology companies, including VeriSilicon, NXP/Freescale, Nvidia, and Fujitsu Semiconductor.
Rick loves to read and has an extensive library consisting of books about business, electronics, aviation, trains, cars, and his avid love – space. He and his wife of 32 years enjoy traveling and tasting and collecting wine. Other hobbies include writing, astronomy and working on various electronics projects when time allows, which is not that often.
Accountable for, day to day and over the long term.
Direction, capital allocation, and the long-term plan for bringing advanced motor technology to scale.
OEM and operator partnerships across HVAC, data centers, and industrial systems.
Where the Aircore architecture goes next, and which applications it serves first.
Building a team that can develop complex products and support demanding customers.

PUE and WUE will remain important measures of operational performance. But the industry is recognizing that they are only part of a much larger sustainability equation.

Understanding and effectively managing harmonics can improve your systems and operational benefits.

Understanding and effectively managing harmonics can improve your systems and operational benefits.
Where experienced leadership, breakthrough engineering, and individual ownership redefine how critical industries use energy.