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electric motors

Sep 14 2023

Rockwell Automation and Infinitum Announce Agreement to Make High-Efficiency Low Voltage Drives and Motors Available for Energy-Intensive Industrial Applications


Rockwell Automation and Infinitum Announce Agreement to Make High-Efficiency Low Voltage Drives and Motors Available for Energy-Intensive Industrial Applications

Partnership will deliver market-leading integrated drives and motors giving manufacturers the ability to deliver sustainable outcomes with less consumed energy, raw materials, and waste

MILWAUKEE, Sept. 14, 2023 – Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, and Infinitum, creator of the sustainable air core motor, today announced an exclusive agreement to jointly develop and distribute a new class of high-efficiency, integrated low voltage drive and motor technology. This solution will significantly save energy and cut costs for industrial customers globally, while helping them reduce their carbon footprint and become more sustainable.

As companies grow more energy conscious and look to reduce greenhouse gas emissions, variable frequency drives (VFDs) with high-efficiency motors have increasingly come into focus. According to the International Energy Agency (IEA), electric motors consume approximately 40% of the electricity consumed globally, with the percentage rising to nearly 70% for industrial companies.

Under this agreement, Rockwell’s market-leading PowerFlex® drive technology will be combined with Infinitum’s high-efficiency Aircore EC motor system. This powerful package will help companies reduce their carbon footprint with a motor system that is 50% smaller and lighter, uses 66% less copper, and consumes 10% less energy than traditional iron core motors.

“We’ve long recognized the benefits of Infinitum’s integrated motor and drive system because of its class-leading energy efficiency, sustainability, and ease of operations,” said Barry Elliott, vice president and general manager of Power Control, Rockwell Automation. “We’re excited about the powerful impact that our new joint solution will have on improving sustainability, energy-efficiency, and productivity for our customers around the world.”

Rockwell and Infinitum have collaborated since 2021, when Rockwell made an initial investment in Infinitum as part of the company’s Series C funding.

“We’re excited to extend our successful partnership with Rockwell Automation. This agreement opens new customer channels for our sustainable motors that can power the world with less energy, material, and waste,” said Ben Schuler, founder and CEO, Infinitum. “Working with Rockwell will enable a direct and widespread impact on industrial companies, reducing electricity consumption and increasing sustainability for this energy-intensive sector.”

The integrated VFD and motors will be available in late 2024 exclusively through Rockwell and its partners.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.

About Infinitum
Infinitum has raised the bar for a new generation of motor that is better for the planet and people. The company’s patented air core motors offer superior performance in half the weight and size, at a fraction of the carbon footprint of traditional motors, making them pound for pound the most efficient in the world. Infinitum motors open up sustainable design possibilities for the machines we rely on to be smaller, lighter and quieter, improving our quality of life while also saving energy and reducing waste. Based in Austin, Texas, Infinitum is led by a team of industry experts and pioneers. To learn more, visit goinfinitum.com.

MEDIA CONTACT:
Erin Gilmore
Infinitum
egilmore@activateprmktg.com

Chaya Jacobs, director PR & Social
Rockwell Automation
+1 414-305-2784
cjacobs@rockwellautomation.com

Written by Mandy Chalman · Categorized: Press, Press Releases · Tagged: electric motors, material handling, Sustainability

Aug 31 2023

Infinitum Receives 2023 Sustainability Leadership Award from Business Intelligence Group


Infinitum Receives 2023 Sustainability Leadership Award from Business Intelligence Group

AUSTIN, Texas–(BUSINESS WIRE)–Infinitum, creator of the breakthrough air core motor, today announced it has received a 2023 Sustainability Leadership Award from the Business Intelligence Group. The Sustainability Awards program honors the people, teams and organizations that have made sustainability an integral part of their business practice or overall mission.

Electric motors consume 53% of the world’s electricity, yet motors haven’t changed in 100 years. Traditional motors are heavy, waste energy and finite natural resources, and most motors go into landfills after 10-20 years.

Infinitum is leading the sustainable industrial revolution with an innovative motor that saves money, uses fewer raw materials and reduces waste. Infinitum’s game changing motors consume 10% less energy and are 50% smaller and lighter than traditional motors. The motor’s modular design and reusable components mean that it can be kept in service and out of the landfill. When it’s time to retire the motor, Infinitum will reuse what it can to remanufacture a new motor for the next generation.

Infinitum is building capacity to produce millions of its sustainable motors each year to serve a wide range of markets – impacting the world by reducing the emissions typically associated with motors. If every motor in the world were replaced by an Infinitum motor, it would eliminate 860 million Metric Tons of CO2 per year or the equivalent of removing 200 million cars from the road annually.

“At Infinitum we are driven by the goal of reducing the world’s carbon footprint through the mass adoption of sustainable motors, and we are at the forefront of these efforts through our sustainable motor design, cleaner manufacturing and rapid growth,” said Ben Schuler, founder and CEO, Infinitum. “This prestigious award is a testament to the hard work and dedication of the entire Infinitum team, and we are honored to be recognized for demonstrating leadership in sustainability.”

“We are proud to reward and recognize Infinitum for their sustainability efforts,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their vision and strategy will continue to deliver results toward a cleaner, more sustainable world.”

About Infinitum:

Infinitum has raised the bar for a new generation of motor that is better for the planet and people. The company’s patented air core motors offer superior performance in half the weight and size, at a fraction of the carbon footprint of traditional motors, making them pound for pound the most efficient in the world. Infinitum motors open up sustainable design possibilities for the machines we rely on to be smaller, lighter and quieter, improving our quality of life while also saving energy and reducing waste. Based in Austin, Texas, Infinitum is led by a team of industry experts and pioneers. To learn more, visit goinfinitum.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

Written by Mandy Chalman · Categorized: Press, Press Releases · Tagged: electric motors, Sustainability

Jul 26 2023

Cooling Data Centers Is Costing Our Planet

Cooling Data Centers Is Costing Our Planet

The booming global market for more data centers will require enormous amounts of energy. Sustainable motors will be the key to meeting this demand.

By JUSTIN SCOTT, Applications Engineer, Infinitum

Data centers have become increasingly critical to the world economy. As computing demands rise due to business reliance on cloud computing, the Internet of Things (IoT), AI innovations and Industry 4.0, more data is being generated along with the growing need to capture, store, evaluate and retrieve it. In the U.S alone, the data center market is projected to reach $69 billion by 2024.

And the more we rely on these capabilities, the more energy we require to support our computing needs.

In the U.S., data center energy consumption is expected to double, reaching 35 gigawatts (GW) by 2030, up from 17 GW in 2022. Additionally, with projections stating that by 2030 information and communications technology (ICT) will account for up to 20% of global energy usage, it’s evident that the growing demand for data center computing is becoming a pressing sustainability concern.

While demand is a major factor in energy consumption, higher outdoor temperatures can also play a role.

As external temperatures rise, data center facilities must “work harder” to maintain the required level of cooling. Liquid cooling, air handling units that can leverage free cooling and economizers, as well as precision cooling, are the types of innovative solutions that can increase the energy efficiency of data centers. In addition, HVAC equipment manufacturers are prioritizing sustainable, power-dense equipment that can handle higher levels of heat, while keeping data centers operating at lower temperatures.

Currently, 40% of the energy in data centers is consumed by motors that power cooling equipment, such as fans, pumps, and compressors. A typical data center employs an average of 500 electric motors to drive HVAC systems alone. Many of the motors powering today’s data centers are heavy and inefficient.

New advancements in motor designs that replace traditional heavy iron core stators with innovative materials, such as PCBs, have led to motors that are smaller, lighter, more efficient and power-dense. Some motors can also be precisely matched to the cooling application’s specific horsepower, speed and torque requirements, allowing data center designers to optimize and reduce the supporting electrical infrastructure, while achieving performance targets to reduce energy consumption by 10-15%.

As data center cooling equipment manufacturers continue to innovate with more efficient HVAC designs, there are three main considerations for sustainable data center cooling that begin with the motor. Below, I’ll explain why each should be considered when introducing a motor into the data center environment:

High-Efficiency Levels Across a Wide Range

Traditional motors that feature an iron core with copper windings will often experience eddy currents that result in motor losses. Replacing the iron core and copper windings with a PCB stator eliminates these losses, resulting in a higher efficiency motor not just at the rated power and speed, but across the entire operating range (including partial load conditions). In motors that use PCB stators, copper can be etched directly into the PCB, which also increases the reliability and life of the stator, and significantly reduces the amount of copper material needed.

In a data center, where loads can vary widely depending on the time of day, it’s important to identify a motor that has a flat efficiency curve across a wide range of load conditions to optimize overall HVAC system efficiency and operations. Doing this will ensure the system will benefit from optimum efficiency under a variety of operating conditions.

Advanced air core motors that leverage PCB stators can run at variable speeds with partial load efficiency, saving energy at off peak times, while maintaining high levels of efficiency across a wide range of loads and speeds. For example, air core motors used together with an efficient fan can improve wire-to-air efficiency, and create a fan with a flat efficiency curve across full and partial load conditions.

Precise Controls and Intelligence

Improvements to motor efficiency and demand-based variable speed controls can save upwards of 65% of energy use depending on the application. Control capabilities for motors range from basic speed control options to more sophisticated speed control features and capabilities. Variable frequency drives (VFDs) that use silicon carbide can operate at higher switching frequencies and temperatures, with fewer losses, and can provide precise control in overall power and energy savings for the motor system.

Having more intelligence built into motors can also allow data centers to require fewer motors for redundancy on fan systems, while also running them at their most efficient operating speeds. Today’s motors can integrate MODBUS, BACnet and SCADA connectivity to communicate motor performance and health data back to a controller or centralized control system. IoT connectivity can also be used to monitor critical equipment to optimize building operations, and alert operators to high temperatures or other system parameters that are out of pattern or range so they can proactively address issues before something fails.

Sustainable Design

With data center space at a premium, design is an important consideration. Motors that take advantage of more compact, axial-flux designs and thin PCB stators (versus heavier iron-core motors) can result in 50% smaller and lighter form factors and reduce overall space required in data center air handling, chillers, coolers and liquid cooling applications.

This can allow for closer proximity to data center equipment and for more effective, efficient cooling and removal of heat. Smaller, lighter motors can also allow for ease of installation and make access easier for maintenance.

Sustainable design that minimizes the use of raw materials and incorporates end of life management can support initiatives to reduce waste. Today, the majority of motors end up in landfills after 10 to 20 years, but advances in circular motor design are allowing for extended component life and reuse. Data centers have hundreds to thousands of motors with valuable materials, such as aluminum, steel, magnets that can benefit from refurbishment and reuse, rather than being thrown into a landfill. Motors that take advantage of modular design can make the motor easy to maintain and allow for components to be reused multiple times.

In conclusion, responsible design in data center cooling equipment is increasingly becoming a priority as data centers continue to grow in number and energy usage. Advanced motors that operate with high efficiency across a wide range of speeds, have precise control and intelligence capabilities, and those that are built with sustainable design in mind can play a major role in reducing the carbon footprint of HVAC systems and data centers overall.

Read the full article at HPAC Engineering.

Written by Mandy Chalman · Categorized: Coverage, IE Coverage · Tagged: Data center, electric motors, HVAC, Sustainability, sustainable

Jul 25 2023

Infinitum’s Aircore EC Receives Top Product of the Year Award from Environment + Energy Leader


Infinitum’s Aircore EC Receives Top Product of the Year Award from Environment + Energy Leader

Sustainable electric motor for industrial and commercial applications recognized by judges as a game changer

AUSTIN, Texas–(BUSINESS WIRE)–Infinitum, creator of the breakthrough air core motor, today announced the company’s Aircore EC motor has been honored with the prestigious Top Product of the Year Award in the Environment + Energy Leader Awards program. This accolade recognizes the Infinitum Aircore EC motor’s ability to provide companies with environmental and energy benefits through excellence and innovation.

The Infinitum Aircore EC motor replaces the copper-wound iron core found in traditional motors with a lightweight printed circuit board stator that is 10x more reliable. The motor is 50 percent smaller and lighter, uses 66 percent less copper, and consumes 10 percent less energy than traditional motors. The Aircore EC motor is easy to maintain and allows components to be reused multiple times, keeping the motor in service and out of landfills.

The outstanding qualities and remarkable achievements of the Aircore EC captivated the attention of the program’s distinguished panel of judges. One judge remarked, “This product is a game changer as there are millions of motors in use in just about every industry.” Another judge added, “The reduced material inputted into manufacturing these motors combined with the reusability of parts add to the energy-saving environmental benefits.” These testimonials affirm the exceptional impact and excellence of Infinitum’s Aircore EC in driving sustainability and energy efficiency.

Sarah Roberts, Co-President of E+E Leader, emphasized the rigorous selection process, stating, “This year’s entrants had to surpass an exceptionally high bar to qualify for an award, thanks to a seasoned and discerning judging panel as well as stringent judging criteria.”

“With motors consuming half the world’s electricity and more than 800 million motors being added to our planet every year, it’s crucial that we reconsider how motors are impacting carbon emissions, energy consumption and waste,” said Ben Schuler, founder and CEO, Infinitum. “At Infinitum we are changing the equation by re-imagining century-old motor design and construction to power the world with less energy, material and waste. Our team is beyond honored to win this prestigious award and we will continue on our mission to produce sustainable motors that prioritize environmental impact and future generations.”

About Infinitum:

Infinitum has raised the bar for a new generation of motor that is better for the planet and people. The company’s patented air core motors offer superior performance in half the weight and size, at a fraction of the carbon footprint of traditional motors, making them pound for pound the most efficient in the world. Infinitum motors open up sustainable design possibilities for the machines we rely on to be smaller, lighter and quieter, improving our quality of life while also saving energy and reducing waste. Based in Austin, Texas, Infinitum is led by a team of industry experts and pioneers. To learn more, visit goinfinitum.com.

About the Environment + Energy Leader Awards:

For over a decade, the Environment + Energy Leader Awards have celebrated excellence in the world of environmental, sustainability and energy management. Award recipients are acknowledged as industry leaders, and featuring a Top Project or Top Product of the Year Award badge signifies their outstanding contributions. Companies seeking sustainable and energy management solutions trust that E+E Product of the Year Award winners offer a comprehensive array of vetted products to guide their decision-making. Project of the Year Award winners exemplify how sustainability and energy management projects can successfully enhance the profitability of other companies.

Written by Mandy Chalman · Categorized: Press, Press Releases · Tagged: electric motors

Jul 11 2023

Infinitum Ranks Among the Top 10 on Austin Business Journal’s 2023 Best Places to Work List


Infinitum Ranks Among the Top 10 on Austin Business Journal’s 2023 Best Places to Work List

AUSTIN, Texas–(BUSINESS WIRE)–Infinitum, creator of the breakthrough air core motor, today announced it is ranked among the top 10 medium-sized companies on Austin Business Journal’s 2023 Best Places to Work list.

According to the Best Places to Work survey results, 97% of Infinitum employees agree that senior leaders value people as their most important resource and 100% of women say they are recognized for their contributions at the company. The top words used by employees to describe the Infinitum work environment were: “exciting,” “challenging” and “fun.”

Quantum Workplace calculated ABJ’s Best Places to Work scores and rankings by measuring employee attitudes across six themes: communication and resources, individual needs, manager effectiveness, personal engagement, team dynamics and trust in leadership.

“Infinitum operates on core values centered on building trust, solving problems and going beyond traditional limits to innovate, which translates into superior motors, and a cohesive, empowered team,” said Ben Schuler, founder and CEO, Infinitum. “Ranking among the top 10 ABJ Best Places to Work is a tremendous honor and a testament to our team’s commitment, dedication and passion for working together to build a more sustainable future for everyone.”

To learn more about career opportunities at Infinitum, visit the company’s careers page.

About Infinitum

Infinitum has raised the bar for a new generation of motor that is better for the planet and people. The company’s patented air core motors offer superior performance in half the weight and size, at a fraction of the carbon footprint of traditional motors, making them pound for pound the most efficient in the world. Infinitum’s electric motors open up sustainable design possibilities for the machines we rely on to be smaller, lighter and quieter, improving our quality of life while also saving energy and reducing waste. Based in Austin, Texas, Infinitum is led by a team of industry experts and pioneers. To learn more, visit goinfinitum.com.

Written by Mandy Chalman · Categorized: Press, Press Releases · Tagged: electric motors

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