
Beyond PUE and WUE: Rethinking Sustainability in the Data Center Industry
PUE and WUE will remain important measures of operational performance. But the industry is recognizing that they are only part of a much larger sustainability equation.
Senior VP of Sales
“ur customers are being asked to increase capacity while consuming less energy and infrastructure. We have to engineer for both sides of that equation.”
Leads strategy, growth, and long-term value creation.
Bringing over 15 years of Business Development expertise to Infinitum, Ben is a seasoned sales leader specializing in the dynamic realms of electric motors, Variable Frequency Drives (VFDs), and gearing.
In his most recent role as VP of Sales Operations at Advanced Industrial Devices, a leading industrial automation company, Ben orchestrated the growth and nationwide expansion of the sales team, demonstrating his expertise in steering through every facet of business development. With a diverse industry background, Ben has successfully navigated markets such as Oil & Gas, Waste Water, Aggregate, Agriculture, Pulp & Paper, Marine, and more.
Hailing originally from the Northeast, he has embraced the opportunities of living in multiple states across the USA, gaining a comprehensive understanding of regional nuances. Beyond the boardroom, Ben is not just a strategic business leader but also an enthusiastic sportsman. An avid golfer and ice hockey player, he brings the same passion and dedication to both his professional and personal pursuits.
Direction, capital allocation, and the long-term plan for bringing advanced motor technology to scale.
OEM and operator partnerships across HVAC, data centers, and industrial systems.
Where the Aircore architecture goes next, and which applications it serves first.
Building a team that can develop complex products and support demanding customers.

PUE and WUE will remain important measures of operational performance. But the industry is recognizing that they are only part of a much larger sustainability equation.

Understanding and effectively managing harmonics can improve your systems and operational benefits.

Understanding and effectively managing harmonics can improve your systems and operational benefits.
Where experienced leadership, breakthrough engineering, and individual ownership redefine how critical industries use energy.